The Cleveland Browns and David Njoku need to take a page out of the Dennis Reynolds playbook and embrace The D.E.N.N.I.S. System.
When David Njoku requested a trade earlier this offseason it was not necessarily a surprise. The Browns added not one, but two replacements in Austin Hooper and Harrison Bryant. The problem was Cleveland was not going to get what they desired in trade and simply were not going to trade him since Njoku currently lacks value. In order for Njoku to be traded to a different team and the Browns to get a proper return they need to take a page out of the book of Dennis Reynolds (no, not that book), and embrace The D.E.N.N.I.S. System.
If you are unfamiliar with The D.E.N.N.I.S. System it is the insane way that Dennis Reynolds manufactures relationships in his personal life. For this specific purpose it is the concepts he introduces in which the Browns and Njoku can benefit each other to achieve their ultimate goals.
D. Demonstrate Value
To be blunt, David Njoku has no value right now. What the Browns would like in return for Njoku is not what they would get right now. Njoku needs to demonstrate that he has anything resembling value.
E. Engage Physically
This needs to be taken as literally as possible. Njoku needs to be more physical, especially when it comes to blocking. Blocking is an area that he has notoriously struggled in, improving in this area could go a long way for the Browns success in 2020 and Njoku’s value moving forward. A tight end that can block and catch is something that any team can get on board with.
N. Nurturing Dependence
Create an offensive system for David Njoku to be effective. Good news, Kevin Stefanski uses a lot of tight ends in his offense which will give him plenty of chances to make plays. The Browns are already out ahead of this one and should be able to successfully implement this step easily.
N. Neglect Emotionally
It’s a football team, emotional attachment should not be involved whatsoever so this should not be difficult.
I. Inspire Hope
This is about pitting other teams against each other. Inflate the value of the player by stating they do no intend to trade David Njoku (they already did this part). By doing this it should lead to teams to trying outbid one another leading to a higher return for Njoku.
S. Separate Entirely
If everything goes correctly the Browns and Njoku can separate entirely with the tight end landing on a new team and Cleveland getting what they desire in trade.