It does not have the same ring to it as “Victory Fridge”, but a free spray tan after the Cleveland Browns win their first game is still something.
Free spray tans for everyone following the Cleveland Browns first victory! A victory tan is what Sunless Inc. is offering after the Browns win their first game. While this does not have the appeal of free beer, it is still quite the offer. This is the second consecutive season that this offer is being promoted.
If it went unnoticed last season that is because of the highly publicized campaign from Bud Light that overshadowed everything. (Beer will always get more attention than spray tans, just the way things work). The Victory Fridge unlocked once the Cleveland Browns won a game and absolute frenzy ensued. It was over a season in-between wins for the Browns and before Baker Mayfield led Cleveland over the New York Jets in comeback fashion at home.
When the Browns win their first game in 2019 it will certainly not be as dramatic. Cleveland was starving for a win, some may even call it desperate. The run of futility they were on at the time was depressing. How a storied franchise such as the Cleveland Browns were in the state they were in was inexcusable. The good thing is that they no longer appear to be stuck in the same old rut and with that Browns fans who want a free spray tan can go and get one.